New faces join brand.

Silvermoor, the Northumberland producer of forage feeds and treats, has recruited two regional account managers.

Holly Stacey and Peter Forster have joined the sales team at Silvermoor.

Peter Forster is to cover the north from his base in Haydon Bridge, Northumberland.

Holly Stacey, from Axminster in Devon, is to represent Silvermoor in the south.

“I am delighted to be joining the company,” said Peter who was previously with the Nedz and Bedmax bedding brands.

“It’s a real opportunity to grow the business especially as Silvermoor launches new products.”

Holly said she’s “looking forward to catching up with retailers and wholesalers over the coming months to discuss how we can help to support their business needs.”

Silvermoor began producing haylage in 2005 and has since increased its offering to 20 different products including Treatsies, Silvermoor Swingers and Grassabix.

It also manufactures private label goods for other brands.

“These new appointments come ahead of a busy year for us here at Silvermoor,” said managing director Ralph Thompson.

Peter and Holly join the existing sales team and will work in partnership with Liz Smith who covers Scotland.