With only five days to go until the start of BETA International 2020, show organisers are looking forward to welcoming exhibitors and visitors from the UK and overseas to this important and influential event in the industry calendar.

The addition of three new feature areas, three halls full of the very latest products and an exciting programme of displays, demonstrations, seminars and presentations keeps the show fresh and inspiring for its trade-only audience. 

Established favourites such as the Fashion Show and free After-Show Drinks have stepped on the gas for a supercharged delivery guaranteed to delight everyone in the halls.

“We are really looking forward to throwing open our doors on Sunday 19 January,” said BETA International organiser Claire Thomas. “A great deal of work has gone on over the past 12 months to create a show that is perfect for the buying and business needs of the equestrian, pet, country and giftware sectors. 

“We want everyone to have a really enjoyable and successful BETA International experience, and we pull out all the stops to make this happen. As part of the industry ourselves, we know that it is often the smallest things that make the biggest difference. That’s why we ensure that our car parking is always free, as are the seminars, show catalogues, visitor and exhibitor bags, and show issue of Equestrian Trade News. 

“There is an open invitation for everyone to join us for our complimentary After-Show Drinks on Sunday, where we toast a successful first day with friends and colleagues. 

“We are also thrilled that Her Royal Highness the Princess Royal will be visiting us on the final day, when she will give a short speech and meet a selection of our exhibitors, ranging from some of our longest-standing to some of our youngest entrepreneurs.”