Free gift drives home the message.
Two well-known names have teamed up to remind motorists that horses are vulnerable road users.
In recent changes to the Highway Code, drivers are required to pass horses at under 10 mph and more than 2 metres.
Now SEIB Insurance and Horse&Rider magazine are providing the publication’s UK readers with free car stickers promoting the new rule.
“We’ve seen such a rise in road incidents involving horses and we hope this rule change will help to reverse that,” said Horse&Rider editor Rebecca Philpot.
“But it’s still important to get the word out and make sure every road user is aware of how vital it is for equestrians that this new code is adhered to.
“We’re encouraging all our readers to help share this message with this free car sticker.”
Speed sign photo by Isabella and Zsa Fischer