Major supplier backs important business hub.

Neue Schule – the renowned bitting specialist - is the title sponsor of BETA International 2023. 

The company has been the headline sponsor for the UK’s only equestrian trade show for ten years.

“Neue Schule has been sponsoring and supporting BETA International for ten years,” said Sarfraz Mian, CEO of Neue Schule. 

“We feel BETA International is fundamental to the equestrian industry and is critical to success. It’s important for networking and bringing companies together so they can see new products coming through, share ideas, and build and anticipate the business for the next season.”

“We are delighted to be working with Neue Schule as the headline sponsor for 2023,” said Claire Williams, executive director of BETA. 

“We are indebted to Sarfraz and his team for their continued support of not just the show, but the trade too, as BETA International really does provide a true hub for the trade to network, meet suppliers, find out about the latest innovations and learn too. 

“We have a lot planned for 2023 and we’re thrilled to have Neue Schule as a big part of it.”

BETA International takes place on 10-11 September at the NAEC Stoneleigh. The new format two-day show will include a range of exceptional brands, offers, seminars, training opportunities and the ability to meet and network with members of the trade.

Bookings for stands are currently taking place. Visitors (bona fide members of the equestrian trade) can register for free through the website. For more information, see