…and not just because it’ll soon be Easter.

The trend for keeping a few hens, and growing your own veg, has taken on a whole new meaning since the advent of coronavirus.

So the launch of a backyard poultry product range by Nettex couldn’t be more timely.

The UK manufactured collection is distributed exclusively by Trilanco, Retailers can add poultry products to their regular orders from the wholesaler.

The Nettex backyard poultry range is also supported by a direct-to-consumer campaign called Pesky Pets which aims to educate owners about chicken healthcare.

A digital toolkit is available to help retailers communicate with their customers via email, online and on social channels. There are even top tips from Nettex’s ‘chicken whisperer’ Clare Taylor.

An offer available until June enables retailers to purchase key lines from the range with a 10% discount - and use the saving to fund consumer promotional offers.  

“We’re excited to offer Nettex’s poultry range alongside their equine range,” said Trilanco’s managing director Martin Balmer. 

“Nettex has a complete range of trusted solutions for backyard poultry keepers with great supporting marketing campaigns, and we look forward to offering this to our accounts and growing our business together.”