Manufacturer says it can help others expand beyond the UK.

J. August Plambeck GmbH & Co has become Germany’s first feed company to join the BETA NOPS scheme. 

The Brügge based manufacturer exports own-brand products as widely as Scandinavia and Africa - and now wants to collaborate with other NOPS accredited firms to help them expand beyond the UK.

Plambeck has developed a packaging technology called fresh+ to extend products’ shelf-life, something which assists international distribution, it says.

The company has been working with Robert Fowler of consultancy Smart Feed Solutions since 2020.  

"We are thrilled to be the first horse feed company in Germany to join the BETA NOPS scheme,” says Mr Fowler. 

“We look forward to collaborating with other [NOPS] scheme members to help them expand beyond the extremely competitive horse feed market in Great Britain and take advantage of the enormous opportunities that the rest of the world provides.”

The BETA NOPS scheme is designed to reduce the risk of naturally occurring prohibited substances in horse feeds. To become accredited, companies undergo rigorous, independent scrutiny.