Innovative collection will have a high-profile presence. 

evoke, the safety brand launched earlier this year, is to sponsor the Seminar Theatre at BETA International 2024.

The feature area hosts business-orientated presentations during the trade show at NAEC, Stoneleigh on 22/23 September.

evoke’s founder David Mitson says he was inspired to create a collection of innovative riding hats after a fall from his horse left him concussed, despite wearing a helmet. 

Working with technical director Helen Riley, David has developed a riding hat range with its own BSI Kitemark. It also complies with three international safety standards. 

evoke offers a Helmet Replacement Scheme to cover hats sustaining an impact from a fall within the first six months. 

“Having successfully launched the new evoke collection of riding hats and jockey skulls earlier this year we are delighted to be showcasing the range, and our newest collections, at BETA International in September,” said David. 

“We are also excited to be sponsoring the evoke Seminar Theatre where there will be a number of guest speakers providing a range of educational and informative sessions.”

Claire Williams, of BETA International, said she was “delighted” to welcome evoke to the show as an exhibitor and sponsor.

“Safety is essential for our industry, and seeing brands continue to innovate is exactly what’s needed,” she added. “We’re looking forward to supporting evoke in introducing more retailers to the collection at the show.”

For more information about BETA International and to register for free admission, see