A new pricing structure that favours bona fide retailers has been announced by Gallop Equestrian.
The West Midlands based company – best known for its keenly priced, good quality rugs, rider clothing and equestrian accessories – introduces a new ‘partner’ scheme next month (1 March).
Retailers qualify as Gallop partners by being BETA members and/or VAT registered – and are then entitled to a 15% discount on trade prices across the board.
There is no minimum order requirement for partners to benefit from the new partner pricing structure. Gallop’s famous weekend deals are also now exclusive to partners.
Pointing out that its ‘normal’ trade prices are always competitive, company founder Bobby Taak says retailers can always achieve a 100% mark-up when stocking Gallop products “because we have done the homework for them.”
Bobby added: “We realise that the trading landscape is changing, so we listened carefully at BETA International to what real retailers had to say.
“Retailers who are accepted as members of BETA or who are VAT registered are running reputable, serious businesses. And we want to reward them – while showing support for BETA – by offering something extra in the shape of preferential pricing.”
New lines in bridlework, fly rugs and riding tights from Gallop are in stock now for spring, with brand new products on the way for summer and autumn/winter.
Pictured is Gallop Equestrian’s new Seahorse lightweight turnout rug.