Appointee brings equestrian trade opportunity to diversify.

Henry Bell & Co has appointed Andrew Mellowes as national sales manager to support the company’s growth in the equestrian retail, country store and garden centre sectors. 

Andrew Mellowes, new at Henry Bell, is set to bring wild bird food to equestrian retailers’ stores. 

The company, well-known for its Equiglo horse feeds, is also a leading pet and wild bird food producer.

Andrew is working alongside a network of sales agents and can give equestrian stockists pointers for diversifying into the lucrative wild bird food market. 

Before joining Henry Bell, Andrew had 20 years in the gardening trade. He was latterly commercial director of vegetable and flower seed supplier Burpee Europe.

“I’m really looking forward to working with the Henry Bell team to build on the company’s significant success,” he said. 

Henry Bell’s managing director Thomas Lee added: “We are delighted that Andrew has joined us. His experience and knowledge of the garden centre and wild bird care markets make him a great asset to our company.”

Andrew has three grown-up children and enjoys cooking, gardening, walking and cycling in his spare time.