“It’s only fair when the tables turn,” says director.
Gallop Equestrian has introduced a rollback to 2020 trade prices on its Simply Trojan range of turnout rugs.
The company says it can offer retailers the saving because shipping rates are stabilising.
Gallop Equestrian’s move – at a time when rising living costs are making mainstream news headlines - appears to buck the common trend.
“I believe we’re the only company to do the rollback whilst others are increasing their prices,” says company director Bobby Taak.
“It’s only fair to pass on the savings when the tables turn.”
Gallop Equestrian’s rollback on its Simply Trojan rug range means better RRPs in 2022, added Bobby.
Meanwhile margins for retailers have increased to enable a 100% mark-up.