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AMERICAN COMPANIES CLAIM SLICE OF UK’S £4.7BN EQUESTRIAN SECTOR

BETA International is a big hit with American companies that are returning to exhibit at its 2020 show. WF Young/Absorbine, Shapley’s Superior Grooming and...

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TRADING AT SHOWS? THREE COSTLY MISTAKES TO AVOID…

How the big brands make events work. Many equestrian businesses invest heavily in show stands but come home disappointed.  So says marketing specialist Rhea Freeman whose...