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BADMINTON 2021 IS ON – BUT WITHOUT SPECTATORS AND SHOPPING

Organisers have online plans to support regular trade exhibitors.  Badminton Horse Trials is to run ‘behind closed doors’ next year (5 – 9 May, 2021). Organisers...

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TRADING AT SHOWS? THREE COSTLY MISTAKES TO AVOID…

How the big brands make events work. Many equestrian businesses invest heavily in show stands but come home disappointed.  So says marketing specialist Rhea Freeman whose...