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REVEALED: SHIFTING SPENDING HABITS AND THE INDUSTRY’S BEST BETS

Global survey assesses the state of our sector. Consumers caring about horse welfare and their desire for equestrian experiences represent great opportunities for businesses. However, economic...

HUNT IS ON FOR THE BEST IN THE BUSINESS

How to nominate for industry awards.  Nominations are open for this year’s BETAs – the British Equestrian Trade Awards. The annual industry accolades are presented at...

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TRADING AT SHOWS? THREE COSTLY MISTAKES TO AVOID…

How the big brands make events work. Many equestrian businesses invest heavily in show stands but come home disappointed.  So says marketing specialist Rhea Freeman whose...