Tag: Lucy Ward
FAREWELL TO DOYENNE OF EQUESTRIAN INDUSTRY
“She was extremely determined.”
Lucy Ward, one of the most influential figures in the equestrian trade over the past three decades, died on Sunday, 7...
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TRADING AT SHOWS? THREE COSTLY MISTAKES TO AVOID…
How the big brands make events work.
Many equestrian businesses invest heavily in show stands but come home disappointed.
So says marketing specialist Rhea Freeman whose...
