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IS NICHE RETAILING THE WAY FORWARD FOR EQUESTRIAN STORES?

New venture specialises in single product category. Last week’s opening of an online store selling solely equine boots begs a question… Can niche retailing work...

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TRADING AT SHOWS? THREE COSTLY MISTAKES TO AVOID…

How the big brands make events work. Many equestrian businesses invest heavily in show stands but come home disappointed.  So says marketing specialist Rhea Freeman whose...