CEO’S PEDAL POWER BRINGS PEOPLE TOGETHER 

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Hundreds have participated so far…

Sarfraz Mian, CEO of Neue Schule, and Deborah Hayward, journalist and ETN contributor, are in training for a 288-mile cycle ride.

They’re taking part in this year’s Jo Cox Way, which is organised by Sarfraz, and will join almost 100 cyclists pedalling from West Yorkshire, to London. 


Deborah Hayward (below) and Sarfraz Mian (front, left) are getting the wheels in motion for a 288-mile cycle ride on the Jo Cox Way.

The Jo Cox Way has taken place each year since the murder of the former MP for Batley and Spen in 2016. 

The route takes the cyclists from Princess Mary Athletics Stadium in Cleckheaton on Wednesday 24 July to London on Sunday 28 July, with stops in Buxton, Derbyshire, Market Bosworth, Leicestershire, and Cranfield, Buckinghamshire. 

It aims to keep the former MP’s legacy alive by promoting community spirit and supporting causes that were important to her. 

“The Jo Cox Way has built a very strong community of riders since 2016 and we now have hundreds of people who have participated,” said Sarfraz. 

“It reflects not just the popularity of cycling, but also that the ride is a challenge, you make friends and it brings people from different backgrounds together. It really does embody what Jo stood for – that we have more in common than that which divides us.”

Deborah is returning to the ride after a two-year break. “I’m working hard to regain my cycling fitness, as I know there are some really big hills on the route,” she said. 

“The ride is a fantastic opportunity to cycle through some beautiful countryside and locations with friends, old and new, while supporting an extremely worthy cause.”

Donations to support the cycle ride can be made to The Jo Cox Foundation at https://www.justgiving.com/campaign/jocoxway2024

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