Exports are up and more senior staff appointed.

LeMieux has reported a pre-tax profit of more than £9 million.

The business has almost doubled sales within the past two years and turned over £42.9m during the year ending April 2023, a 16% increase from 2022. 

The brand’s international sales have grown by more than 50%, with exports now accounting for 40% of total sales. Its products are sold in 90 countries.

LeMieux was founded in 2006 by husband-and-wife Lisa and Robert Lemieux. Robert is a former international event rider. 

The company employs more than 100 people.

Investment pays off

In March 2021, LeMieux secured investment from LDC, the private equity arm of Lloyds Banking Group. The terms of the minority investment were undisclosed. 

As part of the transaction, the ex-CEO of Joules, Colin Porter, joined LeMieux as non-executive chairman. He has held similar roles at FatFace and Emma Bridgewater.

Managing director Dan Mahoney joined LeMieux last year. 

“There is an exciting and growing demand for our products, with our UK success starting to be replicated by global customers,” he said. 

Hiring talent

LeMieux has recently made four senior appointments. 

Todd Starcevich, previously with VF Corporation, is the new head of North America. 

Andrea Burke-Davies, formerly of FitFlop, is now head of sales with a remit to drive business growth through wholesale. 

Heading up LeMieux’s marketing and merchandising is Russell Nethercott, formerly of Hugo Boss. 

Matt Burnett, formerly of Fat Face, has joined as head of marketing and creative. 

LeMieux has reported record pre-tax profits of more than £9 million