DUTCH DEAL SECURED FOR EQUINE DIET PRODUCT

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An appearance at an international trade fair opened doors for inventor.

Taking a stand at BETA International 2019 delivered a small British company a deal with a Dutch distributor.

Amanda Lennox developed Ultimate Muzzle as a horse friendly way to restrict grass intake.

“Equine obesity is on the up, but attitudes towards grazing muzzles vary,” she said. “I decided to produce a new style after discovering there is very little choice, particularly if you have a big horse that needs weight management.”

Amanda reports that exhibiting at BETA International earlier this year attracted “plenty of interest with retailers both in the UK and overseas.” 

Dutch retailer Hofman Animal Care, whose wholesale arm Holland Animal Care had a stand at the show, “quickly placed an order.”

BETA International 2020 is at the NEC, Birmingham on 19 – 21 January. Find out more at www.beta-int.com