Appointee set to ‘sprinkle some sparkle.’

Linda Porter – for 17 years the creative force behind NAF – is to become the managing director for Dodson & Horrell on 1 July. 

Linda Porter’s appointment as managing director of Dodson & Horrell looks set to shake up the feed market. 

Linda was sales and marketing director for NAF until earlier this year, where she was known for her enthusiasm and ability to ‘sprinkle some sparkle.’ 

Dodson & Horrell has invested heavily in the manufacturing capabilities and focused on improving logistics and quality in recent years, says director Sam Horrell. 

“Whilst investment in these areas will not slow down, we are now able to make some bold investments in the brand itself,” he added. 

“Linda’s decision to join Dodson & Horrell is not only exciting but is a testament to the brand and to the ambition we all share for its future success.” 

Creative brain 

Renowned as one of the equestrian industry’s most creative brains, Linda has a knack for reaching Olympic riders to happy hackers – and involving retailers at every stage.

Her team’s striking marketing made NAF’s Five Star portfolio into a household name, while she consistently championed sales through the trade.

As she turns her attention to leading Dodson & Horrell, Linda’s effervescent approach will doubtless shake up the feed market.

“I am thrilled to be joining such a well-respected brand, under the secure and passionate ownership of a long-standing family business,” she said.

“D&H is rich in traditional values, has the respect of consumers and a vastly knowledgeable nutritional team. 

“As Official Suppliers of Nutrition to the British Equestrian Team and proud holders of the Royal Warrant, there really is no better place to be… Watch this space!” 

Support for retailers

Linda has always believed in the importance of equestrian retailers in developing consumer trust in brands. She says she is looking forward to building on the strong relationships Dodson & Horrell has with customers and consumers alike. 

“In all my many years at NAF, so much of what we did revolved around working with retailers and innovating alongside them. It’s something I care about deeply and will continue at Dodson & Horrell,” she said.

“Leadership and focus”

Sam Horrell told ETN that Linda’s appointment as managing director of Dodson & Horrell will give the brand “a fresh focus and impetus for this new exciting phase.”

“Linda's enthusiasm and belief in the Dodson & Horrell brand is infectious and her passion and reputation for building brands is well known,” said Sam. 

“Linda’s priorities will be to further develop the Dodson & Horrell brand in the UK and internationally, and to ultimately increase sales. We give her a warm welcome.”