FEED BRAND CHANGES HANDS

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New owner says move fits with its ambition to further expand international market position.

Organic and herbal horse feed brand Thunderbrook has been acquired by Pavo, ForFarmers’ organisation in the equine sector.

Pavo sells feed and supplements to more than 30 countries. Last year, Thunderbrook had a turnover of £3 million.

Pavo and Thunderbrook develop their own products but outsource feed production to ForFarmers and third parties. 

The acquisition will give Pavo access to Thunderbrook's extensive distribution network of wholesalers and retailers in the UK and Ireland, as well as its strong online presence. 

"We are very pleased with the acquisition of this unique brand, which fits well within our ambition to further expand Pavo's leading international market position,” said Pavo director Aart Freriks.

Thunderbrook’s founder Dr Deborah Carley added: “Having developed Thunderbrook from an original concept, hand-mixing feeds in small batches to an estimated £3 million turnover thriving business, I and my team are pleased to pass the reins over to Pavo to develop our natural and organic based horse feeds to the next level.”

ForFarmers UK Holdings Ltd has acquired 100% of Thunderbrook Equestrian Ltd’s shares.

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