Grub’s has appointed the Kravetz Group to help push the outdoor footwear brand in the US sporting goods market.

Established in 1998, The Kravetz Group specializes in marketing, advertising, product management, venture management and public relations.

Kravetz will be supported by VSI (Veterinary Service Inc). This company began as a poultry product distributor back in 1960, but has since diversified and now wholesales a vast range of products to over 3,000 customers.

Debbi Kravetz previously worked for VSI for seven years representing The Original Muck Boot Company and was responsible for Amazon,, Zappos, and Nordstrom with sales exceeding six million dollars.

“I’m very excited to be part of the VSI team again and to help build the Grub’s brand through my current relationships with major buyers,” said Debbi.

In a further link, Stanley Kravetz and David Foster of Grub’s go way back – to when David was at Reebok and Stanley under the Rockport division.

David and Jan Foster started the neoprene Grub’s brand in 2000 and pride themselves on developing footwear with the wearer in mind via comfort, grip, warmth and waterproofing.

There are Grub’s boots for most outdoor pursuits including equestrian, farming, construction, country sports, walking and gardening.