Finalists revealed as 2021 BETA Business Awards to go ahead in new format.

The first finalists for 2021 BETA Business Awards have been revealed.

An online presentation ceremony of the annual equestrian industry accolades will take place on 11 March.  

“After an incredibly challenging year for us all, I’m thrilled that the awards have been so positively received,” said BETA executive director Claire Williams. 

“We’ve had a huge number of nominations across the board, which really shows that, in times like these, members of our industry are keen to rally and support one another. 

“Of course, we have had to make slight changes to the awards’ format; but, otherwise, it’s all systems go as we celebrate those industry heroes who really have gone above and beyond over the past 12 months. 

“We would like to congratulate all our finalists, who have done incredibly well to get this far, and wish them the very best of luck.”

Nominations for the SEIB Retailer of the Year – Equestrian Retail Store and Online/Mail Order Retailer – and the STUBBS ENGLAND Nutritional Helpline of the Year awards are still being considered with the finalists to be announced shortly.

Finalists for other awards are:

BETA Equestrian Export Award 

An award open to companies of all sizes that have shown substantial and sustained increases in export activity over a three-year period. 

Equine Products UK – Newcastle-upon-Tyne

Science Supplements – Hartwell, Northamptonshire

Weatherbeeta Group Retail Employee of the Year 

Celebrating employees showing excellent customer service, great product knowledge and a passion for professional retailing. 

Anna Harding – Aivly Country Store, Ringwood, Hampshire

Jasmin Khan – Cork Farm Equestrian, Ashford, Kent

Lucy Chandler – TFM Countrystore, Whisby, Lincolnshire

Georgia Copley – R&R Country, Melton Mowbray, Leicestershire

TSM Marketing Effectiveness Award

An award that marks effective communications and the increased value a company’s marketing campaign has brought to its brands.

The Saddle Bank – Peterborough, Cambridgeshire

Science Supplements – Hartwell, Northamptonshire

Horslyx/Caltech – Wigton, Cumbria

Citation Supplier of the Year

Awarded to the manufacturer, wholesaler or distributor judged to offer the best in delivery, customer service, product knowledge and awareness of retailer requirements.

Weatherbeeta – Banbury, Oxfordshire

Battles – Lincoln

Bliss of London – Walsall, Staffordshire

Perry Equestrian – Cradley Heath, Staffordshire

Launched in 2004, the BETA Business Awards are traditionally presented at the BETA Gala Dinner. 

Due to the coronavirus pandemic, the Equine Careers Sales Representative of the Year and Equestrian Event of the Year, supported by Henson Franklyn, are being held over until 2022.

Winners of 2021 BETA Business Awards will be announced in an online ceremony at 4pm on Thursday, 11 March. Further details are available from the BETA office, telephone 01937 587062 or email

Image by Peggy und Marco Lachmann-Anke