IS JOULES RETURNING TO THE EQUESTRIAN MARKET?

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Label teams up with another British brand for summer 2024 launch.

ETN broke the news in September, and now it’s officially confirmed…Joules looks set to woo horsey consumers via a new partnership.

A three-year deal with Chatham - the deck-shoe label beloved by equestrians when they kick off their riding boots - is for a joint footwear collection.

From the summer 2024 season, Chatham and Joules are to launch a collaborative range comprising three seasonal deck shoes. 

There will be moccasins in nubuck, plus canvas styles in pink, blue and green for women. For men, there’s a moccasin nubuck deck shoe. RRPs will be from £59.

A partnership between Joules and Chatham is set to deliver a collaborative footwear collection for summer 2024.

“I’m very proud of the collaboration between Chatham and Joules,” says Philip Marsh, managing director at Chatham.

“Both brands were born from a love for the outdoors, and we look forward to sharing this new collection with our customers.”

Joules’ founder Tom Joule added: “What a great collaboration between Joules and Chatham. 

“As a fellow British brand with countryside and coastal heritage, Chatham immediately understood our brand values – we’re both connected in our love for classic styles with a contemporary twist.” 

One year on…

It’s exactly 12-months since Joules was acquired out of administration by Tom Joule and Next Plc for a total cash consideration of £34 million. 

British brand Chatham has been manufacturing shoes for the marine, outdoor and equestrian markets for 35 years. 

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