IS THIS THE COOLEST EVER NAME FOR A HORSE TREAT?

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New product has winning branding and retailer incentives.

Dodson & Horrell’s new equine treats – Encouragemints - were named in a competition won by Lancashire horse owner Sarah Clucas. 

And now the cleverly-christened product is rolling off the production line ready for trade orders. 

Low calorie, low starch, low sugar Encouragemints can be fed from the hand, in a bowl or from a treat ball.  

To launch the treats into the trade, Dodson & Horrell is offering a free treat ball for the first 100 customers to order Encouragemints* and on a ‘Buy 9, Get the 10th Free’ promotion thereafter during February.  

(*Available from 1 February, on a first-come, first-served basis to those ordering a minimum of 15 tubs). 

Encouragemints come in 4kg resealable tubs (RRP £7.50 each). The packaging features Sarah Clucas’s horse Alfie. 

“I came up with the name Encouragemints as that’s exactly what I use treats for with my horse,” said Sarah, “a bit of encouragement or bribery…” 

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