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WHAT’S IN A (COMPANY) NAME?

The real-life pros and cons of a rebrand… by a managing director who’s just done it. It’s a bold move in a sector where names...

IS THIS THE COOLEST EVER NAME FOR A HORSE TREAT?

New product has winning branding and retailer incentives. Dodson & Horrell’s new equine treats – Encouragemints - were named in a competition won by Lancashire...

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LEADING DISTRIBUTOR TO STREAMLINE PORTFOLIO

Restructure will “hone in on our strengths.” Zebra Products is to streamline its brand and product portfolio over the coming months. The move comes as the...
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