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WHAT’S IN A (COMPANY) NAME?

The real-life pros and cons of a rebrand… by a managing director who’s just done it. It’s a bold move in a sector where names...

IS THIS THE COOLEST EVER NAME FOR A HORSE TREAT?

New product has winning branding and retailer incentives. Dodson & Horrell’s new equine treats – Encouragemints - were named in a competition won by Lancashire...

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BIG NAMES IN SADDLES TARGET FRENCH MARKET

More direct access to stock for retailers and fitters. Saddlery Brands International is bolstering its presence in France.  The supplier of Arena Saddles, Bates Saddles and...
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