LONDON LAUNCH FOR NEW PRODUCT

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Ben Maher competing at the London International Horse Show. This year’s show will be at ExCel on 16 – 20 December with live BBC coverage.

Supplier and retailer join forces for pre-Christmas show.

Distributor Zebra Products has teamed up with a retailer to launch new equine jumping boots at the London International Horse Show (16 – 20 December).

North-east Lincolnshire based Hudson Equine, run by former international groom Michael Hudson, is to showcase the Veredus Absolute range on its trade stand.

“It’s great to have a young retailer with vast experience of competition horses introducing Absolute jumping boots to the equestrian public,” said Simon Middleton of Zebra Products, which distributes Veredus to the trade in the UK and Eire.  

Veredus ambassador and Olympic champion Ben Maher will parade, and possibly compete, his gold medal winning ride Explosion W at the London International Horse Show.

To create Absolute boots, Veredus has extended the gel and carbon protective surface from the flexor tendon to the fetlock.

Yet the Absolute retains the characteristics of the brand’s popular Vento boots with their double ventilation for exceptional breathability. 

Live on TV

The BBC is to broadcast live from the London International Horse Show which has moved from Olympia to ExCel this year.

Fans can enjoy more than 16 hours’ coverage on BBC 2 and the BBC’s digital platforms including the red button.

Highlights include the Puissance on Thursday evening, the FEI Dressage World Cup Freestyle on Friday, the complete Saturday evening programme, the FEI Jumping World Cup on Sunday plus Sunday’s London International Grand Prix.

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