From horsey stores to high-tech solutions, there’s no shortage of fresh ideas to tempt equestrian shoppers.

A firm running weekly live draws for giveaways and a safety equipment developer are among the latest members of the British Equestrian Trade Association (BETA).

A host of other applications from innovative start-ups to traditional retailers were approved for membership at last week’s meeting of the BETA Council.

BETA represents equestrian retailers, manufacturers, distributors and related suppliers, and acts in the interests of horsey consumers. 

Applications to join are scrutinised by existing BETA members before being granted or refused.  

Member companies are entitled to use the BETA logo. To consumers, the badge is therefore a sign of a reputable businesses where they can shop with confidence. 

The following firms are BETA’s latest members:

Oakfield Saddlery, Farington, Preston – equestrian store and internet retailer (Retail Member of BETA)

Kristy’s Embroideries, Ashby Parva, Lutterworth, Leicestershire – retail store (provisional Retail Member)

Equiwarehouse, Sutterton, Boston, Lincolnshire – retail store with internet retailing (Retail Member)

Quantock Pet & Equine, Bishops Lydeard, Somerset – retail store (Retail Member)

Farm & Country Online, Brigg, North Lincolnshire – internet retailer (provisional Retail Member)

Armaros Ltd, Great Missdenen, Buckinghamshire – equestrian safety products provider with new body protector in design (Trade Member)

Pivo, Mapo-gu, South Korea – auto tracking device (Overseas Trade Member)

R H Equine Promotions, Newbury, Berkshire – digital marketing service for equestrian businesses (Associate Member)

EC Pro, Furzton, Milton Keynes – equestrian software business with a booking, horse care and staff management system (Associate Member)

National Equine Show/Raccoon Events, Guildford, Surrey – new equestrian consumer show (Associate Member) 

Equine Giveaways, Marldon, Devon – online equestrian competition site with weekly live draws (Associate Member)

Tracks4Hacks, Gainsborough, Lincolnshire – tracking app linked to equestrian property sales (Associate Member)

Find out more about BETA at