Stepping back after a long career in the industry.

Alison Sherwood Bruce has retired from Equilibrium Products.  

Equestrian industry stalwart Alison Sherwood Bruce steps back after 20 years with Equilibrium Products.

She had been with the company for more than 20 years, latterly as international sales director.  

“Alison was a vital part of the Equilibrium story and a key contributor to the successful business it is today,” said Margaret Donnelly, founder and managing director. 

“Everyone at Equilibrium wishes Alison a long and happy retirement.”

Hannah Donnelly has been promoted from export manager to head of export at Equilibrium Products.

“No plans to disappear”

Alison says she will continue to be busy in retirement. 

“I have no plans to disappear and never be seen again,” she told ETN, “but I decided that the time was right to step back from the day-to-day running of the company. This will allow me to consider other opportunities as they arise.

“I’m still part of the Equilibrium family and I’m there to help as and when required. I’m off to spoga [horse, the German trade fair] as part of the team next week.”

There will be time for enjoying her passion too. A great traveller, Alison has a list of long-distance walks to complete following treks in Nepal and along the Portuguese coast last year.

Supporting the industry

During her time in the industry, Alison has been a prominent supporter of the British Equestrian Trade Association (BETA).

A former BETA chairman, she headed the trade association’s public relations committee for many years.

“Alison has been hugely committed to highlighting BETA and its members’ products and services to equestrian consumers – for which the trade owes her a debt of gratitude,” said the organisation’s executive director Claire Williams.