Diverse group joins trade body.

An e-commerce specialist, a saddle-tree manufacturer and UK and Irish retailers are among the latest companies to join the British Equestrian Trade Association (BETA).

A toy maker and equine bio-security provider have also joined the trade body that’s represented equestrian manufacturers, distributors, retailers and related organisations for more than 40 years.

Firms must pass a rigorous approvals process to be accepted as BETA members. They are then entitled to display the association’s logo which signifies to consumers that they are reputable businesses. 

BETA members are entitled to a range of benefits from legal and commercial advice to discounts on training courses and conferences. 

“Many members have told us they have easily re-couped their subscription – and saved additional money – by taking advantage of the various products and services BETA offers,” said the association’s executive director, Claire Williams. 

Companies approved for membership at the BETA Council’s most recent meeting are:

Saddlekind, Marlborough, Wiltshire – saddle fitter (Retail member)     

Libbys Horse Tack & Dog Leads, Swindon, Wiltshire – mobile retailer (Retail member)

Showtime Equestrian, Trim, Co Meath, Ireland – shop and mobile show unit (Retail member)

Ergon Equine Ltd, Whittingehame, East Lothian – design, manufacture and distribution of saddle trees (Trade member)

Bandai UK Ltd, Richmond, London – toy manufacturer and distributor (Trade member)

Saledock, Halifax, West Yorkshire – EPoS, e-commerce and inventory solutions (Associate member)

Weighed In Ltd, Loughborough, Leicestershire – mobile horse weighing and monitoring (Associate member)

Ag Plus, Well Grove, Worcester – equine bio-security (Associate member)

SRPR, Burwardsley, Cheshire – PR and marketing services (Associate member)

Askham Bryan College, Askham Bryan, York - provider of equine courses (Associate member)

University Centre Sparsholt, Sparsholt, Hampshire – provider of land-based courses (Associate member)

For more information about BETA membership, contact