POPULAR FIGURE TAKES REINS AT INDUSTRY BODY

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Getting the trade working together more among their aims.

Taking the reins at BETA: Michael Darley, the new chair, with vice-chair Kathryn Jaquet. Photo credit:Bob Hook

Well-known equestrian sales agent Michael Darley was elected chair of the British Equestrian Trade Association (BETA) at its AGM on 31 October. 

BETA’s new vice-chair is Kathryn Jaquet, managing director of Milton Keynes based retailer R B Equestrian. 

Michael’s main aims during his two-year term as chairman are to grow BETA membership, support the BETA team and create more opportunities for members to socialise and network. 

Running his Darley Equestrian agency – liaising between retailers and the trade supply sector - means he’s well placed to get the industry working together more, Michael told the BETA AGM. 

Michael has the equestrian trade in his blood. His father Dave Darley was a director of Jeffries Saddlery for many years. 

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