8th November, 2023
Store “adds value” for its customers.
A West Yorkshire feed merchant is switching from “just selling feeds” to offering a more “value added” approach to animal care.
Wetherby based Discount Feeds has been renamed Joywyns Pet & Country.
The store, which has been in business for 14 years, was purchased by Jo Sutton in 2019.
The rebranding includes a new logo, fresh in-store PoS, updated staff uniforms and a new storefront.
The retailer’s original focus on horse feed has gradually expanded to companion and small-holder animals.
“We’re always happy to offer advice based on individual circumstances, and not just push the best-sellers or those with the highest mark-up,” says Jo.
“We know the brands we stock inside-out to provide a personalised approach to feeding customers’ horses and pets.”
Joywyns Pet & Country has a new website too.