Judges commend “warm welcome and friendly ear.”

A North Lincolnshire based retailer has won a small business award for its support of the local equestrian community.

Equisign Tack and Feed from North Lincolnshire was crowned Business of the Year 2024 during Market Rasen Racecourse’s Centenary Celebration Day.  

The award, collected by shop owner Michaela Pollitt, recognised the Kirton Lindsey based retailer’s community involvement and its corporate and social responsibility plan.

Pictured is Michaela Pollitt receiving Equisign’s award from Councillor Steve Bunney of West Lindsey District Council. (Photo: Megan Dent Photography)

Family-run Equisign opens seven days a week, is a hub for great advice and known for opening outside of hours for customers’ emergencies, the judges heard. 

The store provides work experience for local college students and hosts clinics and open days, bringing other local equestrian businesses and professionals together. 

Said Sue Lucas, chairman of Market Rasen Racecourse: “Equisign Tack and Feed, a fabulous ‘go to’ business for the local equestrian, pet owner and smallholder, were very deserving winners.

“The judges recognised the effort that the family and their staff put into their customer-focussed approach. [They] provide a warm welcome and a friendly ear, so often needed in today’s busy world.”

Thanking Market Rasen Racecourse for acknowledging Equisign’s “passion and hard work,” Michaela added: “The [prize-winning] day was incredible, very entertaining and action packed. The hospitality was superb.”