Find out who won 2021 BETA Business Awards.

The 2021 BETA Business Awards were presented in an online ceremony last week (11 March).

The annual accolades recognise outstanding achievements and significant contributions to the equestrian industry by companies and individuals.

The awards ceremony host was Philip Ghazala, with presentations from BETA president Jane Holderness Roddam and representatives from each award sponsor. This year’s winners are…


Science Supplements, Hartwell, Northamptonshire – winner of the BETA Export Award

Winner: Science Supplements – Hartwell, Northamptonshire

Presented by Jane Holderness Roddam, BETA president 

This award is open to companies of all sizes that have shown substantial and sustained increases in export activity over a three-year period. 

The judges said: “The winner impressed with its ability to customise its export strategy to suit the market’s individual needs.”


Jasmin Khan

Winner: Jasmin Khan – Cork Farm Equestrian, Ashford, Kent   

Presented by Doug Walker, president, Weatherbeeta Group

This award celebrates an employee who has shown excellent customer service, great product knowledge and a passion for professional retailing. 

The judges said: “The winner is enthusiastic and dedicated, and has a clear business head and a real focus about her work.”


Winner: The Saddle Bank – Peterborough, Cambridgeshire 

Highly commended: Horslyx/Caltech

Presented by Tim Smith, MD, TSM Marketing & Communications

This award, now in its second year, sets the benchmark for excellence in effective communications, with entrants showing the increased value they have created for their brands. 

The judges said: “The Saddle Bank showed what a targeted strategy, despite little budget, could do to achieve its goals. It made great use of Facebook ads, and search engine optimisation really works for it in terms of website traffic and – most importantly – sales.”


Winner: Battles – Lincoln

Runner-up: Perry Equestrian – Cradley Heath, Staffordshire

Presented by Nigel Lea, national partnerships manager, Citation

This award, returning after a year’s break, is presented to the manufacturer, wholesaler or distributor judged to offer the best in delivery, customer service, product knowledge and awareness of retailer requirements. 

The judges said: “Battles provided consistent and steadfast support to its customers through difficult times. It continuously offered excellent delivery and customer service, and was there for customers when needed.”


Winner: TopSpec Equine – Thirsk, North Yorkshire

Runner-up: Baileys Horse Feeds – Braintree, Essex

Presented by Ross Bradwell, director, STUBBS ENGLAND

This award recognises the important role that reliable and accessible nutritional advice plays in helping consumers to choose appropriate feeds for their horses and ponies. 

The judges said: “TopSpec has won this award for an incredible 12th time by consistently showing professionalism, expertise and a caring attitude towards callers. It follows up enquiries and provides clear links to stockists.”


The 1st Choice Horse Supplies, Larkhall, Lanarkshire  - winner of the SEIB Retailer of the Year (Equestrian Retail Store category) - the team outside the store.

An award for tack shops and feed merchants that is divided into two categories.

Equestrian Retail Store 

Winner: 1st Choice Horse Supplies – Larkhall, South Lanarkshire

Runner-up: RB Equestrian – Milton Keynes, Buckinghamshire

Highly commended: Barnyard Pet & Equestrian Supplies – Northwich, Cheshire

Presented by Thomas Hutchins, SEIB

The judges said: “This was an incredibly close competition, but what shone through with all the finalists was customer service, expertise and a desire to maintain an excellent shopping experience while keeping staff and customers safe.

“1st Choice Horse Supplies was outstanding. It excelled in offering empathetic service and a caring and considerate approach, and had a real interest in the needs of customers.”

Online/Mail Order Retailer 

Winner: RB Equestrian – Milton Keynes, Buckinghamshire

Runner-up: Redpost Equestrian – Totnes, Devon

Presented by Thomas Hutchins, SEIB

The judges said: “Both winner and runner-up showed exemplary customer service, with clear, easy-to-navigate websites and telephone back-up that was second to none. With knowledgeable staff and a wealth of information available online, RB Equestrian just pipped Redpost to the post.” 

* The Equine Careers Sales Representative of the Year and the Equestrian Event of the Year supported by Henson Franklyn awards were held over until 2022. The BETA Lifetime Achievement Award has been postponed until BETA International, in September.

BETA executive director Claire Williams said: “Congratulations to all our winners – everyone did so incredibly well against such strong competition. The past year’s combination of coronavirus and our departure from the single market have probably brought us more personal and professional challenges than we have ever faced before. 

“I am delighted, therefore, that the virtual awards – the 18th BETA Business Awards – allowed us to celebrate members of our industry who have so bravely risen above the trials of the past 12 months. They should all be justifiably proud of their efforts. I would also like to extend my thanks to all our sponsors, without whom the awards would not be possible.”

• The virtual 2021 BETA Business Awards was produced by Lemon Zest Events.