More companies join the British Equestrian Trade Association (BETA).

A diverse range of equestrian businesses have become the latest members of the British Equestrian Trade Association (BETA).

Theirs were among applications for membership to be approved at the recent meeting of the BETA Council.

BETA represents equestrian retailers, manufacturers, distributors and related suppliers, and acts in the interests of horsey consumers. 

Applications to join are scrutinised by existing BETA members before being granted or refused.  

Member companies are entitled to use the BETA logo. To consumers, the badge is therefore a sign of a reputable businesses where they can shop with confidence.

The following firms are BETA’s newest members:

Victoria Leavesley Equestrian, Burton upon Trent – saddle fitter and mobile retailer (Retail Member of BETA)

Millstream Saddlery, Beaver Hall Equestrian Centre, Leek, Staffordshire – equestrian store and internet retailer (Retail Member)

Pets & Country, Whittle-le-Woods, Lancashire – equestrian store (Retail Member)

Cavaletti Collection, Aldridge, West Midlands – saddle manufacturer (Trade Member)

Equiseat Aid, Ripon, North Yorkshire – rider balance aid designer and supplier (Trade Member)

Stormchase, Newmarket, Suffolk – supplier of gloves and base layers (Trade Member)

Expert Equestrian, Snaith, East Yorkshire – bit supplier (Trade Member)

STS Walsall (Saddlery Trade Services), Walsall, West Midlands – wholesaler of equestrian products (Trade Member)

Rhea Freeman PR, Kidderminster – social media and marketing consultant (Associate Member)

To find out more about BETA, visit