Show to run later in September to avoid a clash.
Neue Schule will return as the main sponsor of BETA International next year and in 2025.
BETA International 2024 takes place on Sunday 22 and Monday 23 September at the NAEC, Stoneleigh.
The show’s two-day format, which got the thumbs up from visitors and exhibitors this year, will be repeated slightly later in the month to avoid a clash with Burghley horse trials (5 – 8 September).
BETA International 2024 marks the event’s 45th anniversary.
“Critical to the industry’s success”
Bits and bitting specialist Neue Schule has been the main sponsor of BETA International - the UK’s only equestrian trade show - for ten years.
“We feel BETA International is fundamental to the equestrian industry and is critical to its success,” said Sarfraz Mian, CEO of Neue Schule
“It’s important for networking and bringing companies together so they can see new products coming through, share ideas, meet suppliers and build and anticipate the business for the next season.”
Claire Williams, executive director of the British Equestrian Trade Association (BETA), which organises the show, said: “We cannot be more delighted to continue the partnership with Neue Schule as the headline sponsor for 2024 and 2025.
“We are indebted to Sarfraz and his team for their continued support, not just of the show, but the trade too, as BETA International really does provide a true hub for our members and the rest of the trade to network, find out about the latest innovations, and learn too.
“We have a lot planned for 2024 and we’re thrilled to have Neue Schule as a big part of it.”
Stand and ticket bookings open
BETA International 2024 will see companies exhibiting hundreds of brands, offers, seminars, training opportunities and the chance to network with members of the trade.
For more information, see www.beta-int.com
