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HAVING AN SQP IN STORE ADDS VALUE, SAY RETAILERS

New national event to promote animal medicines advisors’ role.  The vast majority (90%) of retailers with SQPs working in store say these animal medicines advisors...

WAS THIS OUR INDUSTRY’S CAT-KICKING MOMENT?

ETN editor Liz Benwell reflects on a week when a former Olympic champion hit the headlines for all the wrong reasons.  The equestrian world has...

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TRADING AT SHOWS? THREE COSTLY MISTAKES TO AVOID…

How the big brands make events work. Many equestrian businesses invest heavily in show stands but come home disappointed.  So says marketing specialist Rhea Freeman whose...