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VAT’S THE WAY TO DO IT

Much depends on your audience… Too many businesses get it wrong when it comes showing VAT in the advertised price of goods and services, warns...

MARE SUPPLEMENT ADVERT BANNED FOR BEING OFFENSIVE

The promotion was deemed sexist. An advert for a product called Slut Mix has been branded “highly offensive, derogatory towards women and sexist.” LeMieux Ltd has...

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TRADING AT SHOWS? THREE COSTLY MISTAKES TO AVOID…

How the big brands make events work. Many equestrian businesses invest heavily in show stands but come home disappointed.  So says marketing specialist Rhea Freeman whose...