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MYSTERY SHOPPERS SWEEP THE UK

Judges go undercover to find Britain’s best retailers. A team of incognito mystery shoppers has been out on the road browsing tack shops, buying online...

“WE KNEW SHE WAS GOING PLACES”

How a chance meeting led to a partnership with Britain’s new world champion. Rider talent-spotting has become something of a speciality for Zebra Products, supplier...

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TRADING AT SHOWS? THREE COSTLY MISTAKES TO AVOID…

How the big brands make events work. Many equestrian businesses invest heavily in show stands but come home disappointed.  So says marketing specialist Rhea Freeman whose...