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“WE’RE DIRECTING CONSUMERS INTO THEIR LOCAL STORES”

How brand’s sponsorship will benefit stockists. In a move set to boost feed merchants’ customer bases, D&H has signed a three-year sponsorship agreement with British...

SPONSORSHIP “DEMONSTRATES OUR DESIRE TO BE A KEY PLAYER IN THE...

Company eyes eventing and dressage markets. BETTALIFE has become an Official British Eventing Partner for 2022.  The supplement company already has an ongoing sponsorship of British...

MAJOR SEVEN-DAY SHOW RESCHEDULED…

…But no trade stands allowed - plus Olympics news. The British Dressage (BD) Winter Championships are back on. The NAF Five Star Winter Championships and Petplan...

SHOWJUMPING RESUMES THIS WEEK

Dressage and eventing also announce post-Covid-19 competition plans in welcome news for our industry… Showjumping has become one of the first amateur sports in England...

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TRADING AT SHOWS? THREE COSTLY MISTAKES TO AVOID…

How the big brands make events work. Many equestrian businesses invest heavily in show stands but come home disappointed.  So says marketing specialist Rhea Freeman whose...