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EQUESTRIAN COMPANY GETS BEHIND ALTERNATIVE TO BLACK FRIDAY

Campaign runs on same day as its discount-driven counterpart. While mass-market retailers tempt customers with Black Friday deals and discounts, an alternative campaign will be...

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PRIZE-WINNER HIGHLIGHTS THREAT TO OUR INDUSTRY

The issue causes significant numbers to stop riding. One in three female riders stop riding totally or temporarily when they hit the perimenopause and menopause. The...
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