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EQUESTRIAN TRADE DEFIES PANDEMIC’S ECONOMIC IMPACT

A rush to join the British Equestrian Trade Association (BETA) signals optimism in our sector. New members revealed… If BETA membership is a barometer of...

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TRADING AT SHOWS? THREE COSTLY MISTAKES TO AVOID…

How the big brands make events work. Many equestrian businesses invest heavily in show stands but come home disappointed.  So says marketing specialist Rhea Freeman whose...