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CARING AND SHARING: A NEW TYPE OF SPONSORSHIP 

More brands in deals that give something back.  Equestrian sponsorship in 2026 is as likely to mean contributing to good causes as backing famous riders.  Carr...

GOOD CAUSES AT CHRISTMAS

Kind-hearted equestrian companies support those in need after a challenging year.  Education on the menu Baileys Horse Feeds has formed a partnership with World Horse Welfare. The...

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TRADING AT SHOWS? THREE COSTLY MISTAKES TO AVOID…

How the big brands make events work. Many equestrian businesses invest heavily in show stands but come home disappointed.  So says marketing specialist Rhea Freeman whose...