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DRY WEATHER FINAL STRAW FOR STRICKEN BRAND?

Company behind famous name collapses. Hunter Boots went into administration last week - just as its new generation of fans gathered for their favourite festival. The...

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TRADING AT SHOWS? THREE COSTLY MISTAKES TO AVOID…

How the big brands make events work. Many equestrian businesses invest heavily in show stands but come home disappointed.  So says marketing specialist Rhea Freeman whose...