Tag: Koelnmesse
AUTUMN TRADE FAIR FALLS VICTIM TO COVID-19
New formula is unveiled for future editions.
This autumn’s Spoga, due to happen in Cologne, Germany in September, has been cancelled.
From 2021, the trade fair...
SPOGA SPLITS WITH INDUSTRY BODY
The influential German Association of the Sports Goods (known as the BSI) and Koelnmesse – home of the spoga trade fairs – have ended...
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TRADING AT SHOWS? THREE COSTLY MISTAKES TO AVOID…
How the big brands make events work.
Many equestrian businesses invest heavily in show stands but come home disappointed.
So says marketing specialist Rhea Freeman whose...
