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PRICE CUT BUCKS THE TREND

Innovative products’ RRPs slashed amid rising costs elsewhere.  Vale Brothers has cut the cost of grooming brushes in its antibacterial KBF99 range. The RRP for the...

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TRADING AT SHOWS? THREE COSTLY MISTAKES TO AVOID…

How the big brands make events work. Many equestrian businesses invest heavily in show stands but come home disappointed.  So says marketing specialist Rhea Freeman whose...