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TO RUG OR NOT TO RUG?

A cost-effective, all-weather solution is what’s needed. While recent rain has been welcomed for the grass and the going, it’s given your customers a dilemma...

“IT’S TIME TO PICK UP THE REINS”

Let’s give equestrian consumers a reason to spend what they’ve saved during lockdown, says ETN editor Liz Benwell.  Horsey friends keep telling me how much...

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TRADING AT SHOWS? THREE COSTLY MISTAKES TO AVOID…

How the big brands make events work. Many equestrian businesses invest heavily in show stands but come home disappointed.  So says marketing specialist Rhea Freeman whose...