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REVEALED: SHIFTING SPENDING HABITS AND THE INDUSTRY’S BEST BETS

Global survey assesses the state of our sector. Consumers caring about horse welfare and their desire for equestrian experiences represent great opportunities for businesses. However, economic...

DON’T LOSE TRACK OF YOUR CUSTOMERS’ SPENDING HABITS, ONLINE STORES WARNED

A major alteration is afoot with action required by 1 July.  Google Analytics - the tool businesses use to understand their customers’ online shopping habits...

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TRADING AT SHOWS? THREE COSTLY MISTAKES TO AVOID…

How the big brands make events work. Many equestrian businesses invest heavily in show stands but come home disappointed.  So says marketing specialist Rhea Freeman whose...