Dusk view of the Dallas, Texas skyline. Original image from Carol M. Highsmith’s America, Library of Congress collection.

Dallas, Texas is the venue for two shows next year.

The American founders of WESA (Western & English Sales Association) launched their first trade show in 1922. 

Their goal was to create a forum where retailers, manufacturers and sales representatives could conduct business in an atmosphere of fair trade and fellowship. 

Nowadays, WESA is still where the industry meets. Indeed, its international Western/English apparel and equipment trade fairs continue to attract a growing global audience.

The next WESA Trade Show takes place in Dallas, Texas on 14 - 17 January, 2021; with a second show on 26 – 29 August, 2021. 

700 product lines

WESA, a not-for-profit association, says it has a mission to form a community via twice-yearly trade shows driven by Western, English and rural lifestyles, cultures and values.

Visited by more than 4,200 retailers each year, WESA trade shows are a great opportunity to source more than 700 product lines.

Solid business expertise

WESA also provides information and education for retailers and exhibitors, delivering solid business and lifestyle expertise through seminars and demonstrations at its shows. 

With each trade show, the Association has become more modern and global.

“WESA has emerged into an ever-growing international trade show that is attracting a global, multi-faceted audience of Western and English retailers, manufacturers and suppliers,” say the organisers.