American buyers attending BETA International 2020 this month will arrive on a mission to source some of the very latest products and services.
They will join industry counterparts from across the world in search of established brands and quirky, new start-up businesses.
“We have three halls full of exhibitors from the equestrian, pet, country and giftware sectors, so our visitors will have plenty to choose from,” said BETA International organiser Claire Thomas.
“The show is used by many companies as a launch pad a to introduce new products to the market, so American buyers will really find themselves ahead of the game and first in line to order a wide range of up-to-the-minute gear and equipment.”
BETA International 2020 will welcome 200 exhibitors to the show, which takes place from 19 to 21 January at the NEC, Birmingham. They can be seen on the show’s exhibitor list here.
Entry to the trade-only show is free on registration at beta-int.com
For further information about visiting, please contact Fiona Berry, email firstname.lastname@example.org or telephone +44 (0)1937 582111.