Trade fair all set to go ahead at its new venue.

Preparations are going ahead as usual for BETA International 2021 on 24 – 26 January. 

Next year’s show will be held at Stoneleigh Park in Warwickshire for the first time. It had been at the NEC, Birmingham since 1995.

In a nod to business disruption due to the coronavirus pandemic, the show has pushed back its booking deadline.

Exhibitors have until the end of next month (31 August 2020) to take advantage of preferential early booking rates. 

BETA International is attended annually by equestrian, pet, country and outdoor companies and retail buyers from all over the world. 

The show is run by EMC Ltd, the commercial arm of the British Equestrian Trade Association (BETA) and part of the BETA Group. 

ETN is the official media partner of BETA International. 

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Image by Gerd Altmann from Pixabay